SELECTED
WORK
Confidentially Curated selection of research initiatives with partial details shared to illustrate process, reasoning, and impact.
PROJECTS
ADDITIONAL
-
Turbo Points – Livelo (2025)
Mixed-methods study identifying comprehension barriers and validating a unified journey, improving clarity and usability of a complex reward feature.Gamification Feature – Livelo (2025)
Behavioral research diagnosing low engagement and reframing the gamification strategy through clearer communication and motivation design.
Homepage Personalization Study – Livelo (2024)
Quantitative UX research measuring perceived personalization and navigation effort, establishing ongoing UX performance metrics.
Partner Store Journey – Livelo (2024)
End-to-end study mapping user trust and friction in partner-site purchases, uncovering clarity and confidence gaps in the accrual process.
Payment Methods Study – Trinus SCD (2024)
Market and behavioral analysis identifying the most viable payment methods for retail customers, generating strategic savings and product focus.
Trinus / TAPP – Fintech & Real Estate App (2023)
Comprehensive UX research to redesign a fintech–real estate app, improving usability, engagement, and alignment with the company’s new brand strategy.
and others -
Bombas Ninja – Odisseia Lab (2024)
Market research on submersible water pumps across the Triângulo Mineiro region, mapping 300+ stores and defining commercial routes for strategic brand entry.Sustainable Fashion & Post-Consumption – Odisseia Lab (2022)
Exploratory research on fashion consumption and sustainability behavior to define the MVP direction for a circular fashion platform.Personal Branding Strategy (2020) (+30)
Qualitative research and benchmarking to align personal brand identity, digital authenticity, and international career positioning.
Guide Mínima – Odisseia Lab (2019)
Digital strategy for a slow fashion brand, defining online positioning, content tone, and SEO roadmap for an authentic and consistent presence.
and others
SKILLS
& METHODS
RESEARCH & METHODOLOGY
Mixed methods research (qualitative + quantitative)
User interviews, usability testing & concept testing
Diary studies & longitudinal approaches
Ethnography & netnography
Survey design, sampling & analysis
Desk research, benchmarking & secondary data review
Heuristic evaluation & experience audits
Social listening & digital behavior analysis
Semiotic, discourse & content analysis
Trend research & cultural insight
NPS & VoC data integration
Research repository management (Condens, Dovetail, Notion)
ResearchOps practices & process optimization
DATA & ANALYSIS
Behavioral analytics (Hotjar, Maze, UXCam)
Google Analytics, Firebase & Clarity
Data triangulation & synthesis
Iramuteq, SPSS & basic Python for text and data analysis
Web scraping & data cleaning
Insight reporting, visualization & storytelling
Hypothesis framing, testing & validation (A/B experiments)
Impact measurement & strategic alignment
STRATEGY & INNOVATION
User-centered strategy & product discovery
Ideation & prioritization workshops
Business, product & experience alignment
Strategic problem framing & opportunity mapping
Service design collaboration (journeys, blueprints, prototyping)
Trend analysis & futures thinking (Box1824 framework: tech + behavior + local lens)
Scenario planning & strategic foresight
COLLABORATION & COMMUNICATION
Cross-functional teamwork (Product, Design, Data, Marketing & Business)
Stakeholder management & expectation alignment
Workshop facilitation & co-creation practices
Research & knowledge sharing
Presentation & public speaking (executive storytelling)
Teaching & mentoring — 300+ students trained in UX Research & cultural analysis
THEORETICAL FOUNDATIONS
Human-Computer Interaction (HCI)
Communication & media theories
Sociology of technology & digital cultures
Critical and interpretive research approaches
Subjectivity, identity & online behavior