TEACHING EXPERIENCE - “UX Research Is Not From Another Planet” (2024)
A 2 day in-person research course for beginners and early-career professionals in Goiânia
The course was created in collaboration with researchers Cacá and Ket Komorek.
KEY TOPICS
The Landscape of UX Research
Fields, skills, and adaptation
How to Find Non-Obvious Insights
Breaking the surface
Asking Better Questions
Aligning with real stakeholder needs
Choosing Research Methods
Strategy under constraints
Practical Exercises
From hypothesis to critique
Future-Smart Research Skills
What's next for researchers
Our goal was to demystify UX Research while emphasizing its strategic value — especially in real-world constraints. The experience combined theory, critique, and hands-on exercises, grounded in examples from industry and everyday practice.
We received great feedback and participation, including live research critiques using real-world surveys submitted by the participants.
