I explore how humans create meaning through technology — combining critical theory, digital methods, and HCI.
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Master's in Communication
Federal University of Goiás (UFG)
2020 – 2022Research on digital feminist activism through hashtags.
Dissertation – A resistência narrada em rede: o feminismo por hashtag #justicapormariferrer
Methods: content analysis, data scraping (Python), Iramuteq. -
Postgraduate in Data Science
Universidade UniAmérica Descomplica
In progress
Focused on building machine learning models (regression, clustering, deep learning) for predictive analytics. -
Bachelor in Marketing and Advertising
Federal University of Goiás (UFG)
2016 – 2019Explored networked activism and the political role of hashtags.
Thesis – A construção do ativismo em rede e o papel das hashtags
Methods: mixed-method case study (qualitative + quantitative).
RESEARCH BACKGROUND
“Narrated Resistance in the Network: Feminism through the Hashtag #JusticeForMariFerrer”
Master’s Thesis – Federal University of Goiás (UFG), Brazil · 2020–2022
Advisor: Dr. Magno Luiz Medeiros da Silva · Co-advisor: Dr. Kátia Kelvis
Explored feminist cyberactivism through content analysis, Python-based web scraping, and textual data processing using IRaMuTeQ.
“The Construction of Networked Activism and the Role of Hashtags”
Undergraduate Dissertation – Federal University of Goiás (UFG), Brazil · 2019
Advisor: Dr. Marina Roriz · Co-advisor: Dr. Arnaldo Alves
Investigated hashtag-based activism using a mixed-method case study approach.
ACADEMIC EXPERIENCE
Teaching Assistant in “Thematic Seminars – Communication and Digital Strategies”
Federal University of Goiás (UFG), Brazil · Feb 2021 – Jun 2021
Assisted in course planning, discussion facilitation, and mentoring undergraduate students.
CONFERENCE PUBLICATIONS
INTERACT 2025 – IFIP TC13
Between the Spiritual and the Digital: Computing in the Socioenactive Dimensions of Brazilian Evangelical Spiritual Practices (Oral presenter)
Belo Horizonte, Brazil · Sep 2025
DOI: 10.1007/978-3-032-04999-5_21
ALAIC Congress 2020 – Latin American Association of Communication Researchers
#exposedCG: A Case Study on the Use of Hashtags on Twitter as a Tool for Feminist Empowerment and Cyberactivism
Medellín, Colombia · 2020
Libro Discursos y contenidos en el entorno digital.
WMIDS 2020 – The Construction of Network Activism and the Role of Hashtags
Paper presented at the 1st Workshop on Media, Information and Data Science (WMIDS), analyzing the emergence of networked activism through hashtags as narrative and organizational tools.
Goiania, Brazil · 2020
WMIDS 2020 Proceedings.
IHC 2024 – Brazilian Symposium on Human Factors in Computing Systems
GranDIHC-BR 2025–2035 – GC4: Sociocultural Aspects in Human-Computer Interaction (Scientific talk + proceeding)
Brasília, Brazil · Oct 2024
DOI: 10.1145/3702038.3702057
SEMIC 2020 –The Mediatisation of Hashtag Activism: Feminist Movements in the Networked Society
Study co-authored with Magno Medeiros exploring how social movements become mediated through hashtags, focusing on digital feminist mobilization and the dynamics of online resistance.
Goiania, Brazil · 2020
SEMIC
INTERCOM National Congress 2021 – #NãoExisteEstuproCulposo: Narrative Agency and Feminist Resistance in Digital Activism
Research applying Yang’s (2016) concept of narrative agency to the feminist hashtag.
Goiania, Brazil · 2020
Read Abstract
PUBLICATIONS
Checking the Fact-Checker: Notes on Fato ou Fake – E-book Chapter (2021)
In: Desinformação e Fact-Checking: Reflexões sobre a Credibilidade no Jornalismo e as Experiências de Checagem no Brasil · 2021 · UFG
Hashtag Feminism: An Analysis of Cyberactivism through #JusticeForMariFerrer
Social Movements in a Mediatized and Networked Democracy: A Case Study on #JustiçaPorMariFerrer
In: Democracia, comunicação e cidadania (book chapter) · 2021 · UFG
Em Questão, v. 29, p. 1, 2023
DOI: 10.1590/1808-5245.29.125902
COMPLEMENTARY
EDUCATION
Trends Certificate
Box1824 · Studies in trend analysis, consumer foresight, and cultural shifts.
Research Ops Bootcamp
How Bootcamps · Processes, tools, and infrastructure for scaling research in organizations.
UX Research Bootcamp
How Bootcamps · User-centered research practices with qualitative and quantitative methods.
Futures Thinking
Aerolito · Strategic foresight methodologies to explore possible, plausible, and preferred futures.
Digital Ethnography
Share · Research on online behaviors, digital cultures, and audience immersion.
MBA in Financial Markets
Trinus.Co · Training in financial systems, investments, and economic intelligence.
Digital Research
IBPAD · Methodologies for online behavior, social media, and digital ethnography.
Trend Research
Descola · Understanding emerging behaviors and applying trend frameworks to strategy.
Knowledge Curation
Inesplorato · Frameworks for transforming information into strategic insights.
UX Research Quant Research
Di.School · Quantitative Research for design projects.
SCHOLARSHIPS
& AWARDS
Graduate Research Fellowship
(CAPES)
Federal Government of Brazil
Apr 2020 – Aug 2022
VOLUNTEERING
Mentor and Speaker
– AgroStartup Challenge 2024
Guided early-stage teams on research methods for innovation and user-centered product design.
Undergraduate Extension Fellowship (PROBEC)
Federal University of Goiás (UFG)
Aug 2017 – Aug 2018
Mentor
– Startup Weekend 2022
I mentored groups to develop their ideas in the innovation marathon, especially regarding hypothesis and product validation.
AFFILIATIONS
Member –
Brazilian Computer Society (SBC)
Since Jun 2025