Hi,
I'm Isabela Lefol.

A Researcher of Tech and Behavior.

My CV
The text 'BECAUSE-OF-IT' written in black, stylized font on a transparent background.
Two women lying on a blanket during a picnic on the grass, laughing and smiling with colorful stickers overlaid, surrounded by food and drinks.

Solo travel experience platform

  • For travelers, especially women, meaningful connections need safety, trust, emotional vibe, life stage priority, and low-pressure social settings over just shared interests.

  • Identified key features for MVP, such as pre-event chat, vibe-based matching, and activity-centered socializing.

FULL CASE →
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Locked

Rethinking a gamification feature

  • User participation was hindered by mismatched expectations due to the feature's name, differing goals between new and experienced users, and a strong aversion to any perceived financial cost.

    • +70K users engaged with the feature during its initial rollout.

    • 99% of users who joined the “Start Here” challenge completed it.

FULL CASE →
More works

PROJECTS

SELECTED

WHAT I BELIEVE

I connect research, culture, and strategy to build experiences that matter —for people, products, and the future.

UX . TECH . BEHAVIOR . HCI . INSIGHTS .

UX . TECH . BEHAVIOR . HCI . INSIGHTS .