Community Talk – “How to Create Real Impact with UX” (2023)

In December 2023, I co-hosted a community roundtable titled “How to Create Real Impact with UX”, organized by Odisseia Lab.

The event brought together Senior UX Researchers from several leading Brazilian companies to discuss what it truly means to drive impact through research and design.

Knowledge Sharing
Event Hosting
Career Development
Local UX Scene

The conversation was moderated by Ketlen Komorek, and I co-hosted the session with Cacá.

The discussion spanned topics like stakeholder alignment, the challenges of scaling research, and—of course—the great debate of the night: NPS vs. CSAT 😅

THE MEETING

Beyond the content, this event was a milestone in expanding the UX community in Goiás, providing a space for open dialogue, shared challenges, and mutual learning. We also served ice cream. It worked.

  • Samara Nunes

    Senior UX Researcher at TOTVS

  • Polli Lopes

    Senior UX Researcher at Môre, currently pursuing a Master’s in Cultural Performances

  • Isabella Freire

    Senior UX Researcher at Arquivei, with a decade of experience in academic and market research

  • As meninas são ótimas. Foi ótimo, bem organizado e legal!

    Participante

  • Achei super válido e agregador para quem está no início da carreira. Foi pouco tempo, mas que tenha outras.

    Alune

  • Excelente ideia ter picolés! Amei!

    Participante

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UX Research Is Not From Another Planet

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Rethinking a Gamification Feature